The fastest-growing vegan demographic is African Americans. Wu-Tang Clan and other hip-hop acts paved the way.

Despite the rise of plant-based meat and “Veganuary,” only 3 percent of Americans are vegan. It’s more than double that for African Americans, and hip-hop celebrities have led the way.

Source: The fastest-growing vegan demographic is African Americans. Wu-Tang Clan and other hip-hop acts paved the way.