The 2013 USDA Economic Research Service report, “Why Are Americans Consuming Less Fluid Milk? A Look at Generational Differences in Intake Frequency” reveals that people in all age groups are drinking less milk. Over the past 40 years, there has been a more than one third drop in daily consumption.

The USDA report outlines that between the 1970s and 2000s, “people have become less apt to drink fluid milk at mealtimes, especially with midday and nighttime meals.”

The share of adolescents and adults who did not drink milk on a given day rose from 41 per cent to 54 per cent, while those drinking milk three or more times per day dropped from 13 to 4 per cent.

Among pre-adolescent children, the share that did…